The Heart of Sports in Shopping Centers: Reebok Shopping Center Activations
In Reebok’s impressive shopping mall event, we combined experiential activities and show performances to provide sports enthusiasts with unforgettable moments full of excitement.
Reebok Shopping Mall Event: Passion for Sports and Technology Experience
Reebok’s shopping mall event was planned as a special activity aiming to bring the excitement and energy of sports to the participants. We brought together a variety of activities to motivate and mobilize the participants and bring their sportive side to the forefront. We also added an interesting atmosphere to our event with acrobatic shows.
After testing Reebok products in the event area, we managed to make them happy by distributing various gifts and special discount coupons to the participants. The event, which took place in one shopping mall in Bursa and two in Istanbul, reached thousands of people and greatly increased participation.
At the beginning of the event, we tested the movement and speed capabilities of the participants with a specially designed wall called Reflex Wall . Following the flashing lights and trying to use their reflexes in the best way possible, the participants started to take their place on the scoreboard.
We also provided participants with a digital workout experience through our Interactive Fitness product. Participants who performed the right exercises under the guidance of a virtual coach won various prizes.
We created a special experience room to transport participants to different worlds. The room, covered with LED screens, offered participants the opportunity to experience running in the environment of their choice: mountain, forest, snowy weather or beach. This made the participants feel like they were in a completely different place.
Combined with experiential activities and showcases, this event managed to offer an unforgettable experience to the participants in cooperation with Reebok. Participants, who experienced the fun side of sports with different technologies, left this event with unforgettable memories.
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Since 2006, with the unique experience of successfully completing more than 10,000 events Harikalar we transform your events into unforgettable digital experiences for your attendees, not just a meeting, conference or celebration, because we are not just an event organization, we bring together perfection and extraordinary memories in every detail.
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