Monotype and Adobe MAX: Type Lab Experience
The Type Lab experience we organized at the Monotype booth strengthened the emotional bonds of the participants and provided them with an unforgettable experience.
WE WERE AT THE MONOTYPE STAND AT ADOBE MAX EVENT
During the Adobe Max event; We brought the idea of Type Lab to life at the Monotype booth, enabling participants to explore the science of fonts.
In this experience we developed for Monotype, we used Emotiv EEG devices that provide reliable data. At the same time, for participants who wrote their own names on the interface, we displayed their names in different fonts from the Monotype catalog and recorded data on their emotions in real time.
At the end of the experience, we instantly visualized the emotions of excitement, relaxation, interest, stress, focus and attachment recorded at the end of the experience, wrote the names of the participants in the font they were most emotionally attached to, and gave them a printed gift. Hundreds of participants showed interest in our experience, which caused long queues throughout the event, for three days.
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