Philips Marathon Ultimate Experiential Journey
During the Philips Marathon Ultimate A+ launch, we explored a magical journey of powder through interactive walls, VR simulations and social media campaigns.
The Journey of the Dust
As part of the Philips Marathon Ultimate A+ launch, we designed an experiential journey. An interactive wall designed entirely using real products for the activation experience; We produced a VR video showing the journey of dust inside the Philips Marathon Ultimate and a special simulator for this exciting journey.
Firstly, in the interactive wall we designed, we transformed the outstanding technological features of the New Philips Marathon Ultimate into physical demos and visual animations. Tehn, our industrial and mechatronics engineers produced mechanical and electronic solutions by modifying real products. Thus, as a result of this difficult process, the interactions that our participants started by touching turned into a journey of experience along the wall.
VR SIMULATION
To turn the product experience that started with the Interactive Wall into an exciting memory, we used our specially produced VR simulator. Subsequently, we gave our participants an exciting experience with the effects of our simulator, watching the journey of dust in Philips Marathon Ultimate. Thus, this pleasant journey turned into a successful activation campaign.
SOCIAL MEDIA
To announce our launch, we used the hashtag #SağlığınızaTozKondurmayın on social media. We did HyperLocal Ads and Laser Targeting across Turkey to reach the right target audience. With our social media campaign, we reached 5.5 million reach and achieved a high interaction rate of 30%.
CONCLUSION
Compared to the previous weeks, sales were 3 times more in the stores inside the shopping mall. A 35% increase in sales was seen in Marathon Ultimate products across all sales channels. Most importantly, the weekly market share increased by 5 points.
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Don't Be Limited by the Standard
You have a very different idea for your event, but the standard system of our product is not suitable for it? As Harikalar, we produce the software and hardware of all our products ourselves and we can easily make the changes you want for your creative ideas!
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Thanks to our cloud-based sharing system, videos and photos from your events are ready to share instantly. Thus, participants can scan QR codes or enter their e-mail addresses to download videos and photos to their phones or send them by e-mail.
Our Professional Team is With You
Experienced staff will be with you throughout your event, preparing and testing the products you rent according to your requests before installation. Also, our professional technical team will carry out all processes from installation to dismantling for you.
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As Harikalar, with the unique experience of successfully completing more than 10,000 events since 2006, we transform your events from just a meeting, conference or celebration into unforgettable digital experiences for your participants; Because we are not just an event organization, we bring together excellence and extraordinary memories in every detail.
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You can get detailed information about our products and projects, you can get an offer from us to rent or buy. Our experienced team is looking forward to giving you the best service.
Photos from the Events
