Philips Marathon Ultimate Experiential Journey: Interacting with Real Products
THE JOURNEY OF THE DUST
As part of the Philips Marathon Ultimate A+ launch, we designed an experiential journey. An interactive wall designed entirely using real products for the activation experience; We produced a VR video showing the journey of dust inside the Philips Marathon Ultimate and a special simulator for this exciting journey.
In the interactive wall we designed, we transformed the outstanding technological features of the New Philips Marathon Ultimate into physical demos and visual animations. Our industrial and mechatronics engineers produced mechanical and electronic solutions by modifying real products. As a result of this difficult process, the interactions that our participants started by touching turned into a journey of experience along the wall.
VR SIMULATION
We used our specially produced VR simulator to turn the product experience that started with the interactive wall into an exciting memory. We gave our participants an exciting experience with the effects of our simulator, watching the journey of dust in Philips Marathon Ultimate. Our entire experiential journey turned into a successful activation campaign.
SOCIAL MEDIA
To announce our launch, we used the hashtag #SağlığınızaTozKondurmayın on social media. We did HyperLocal Ads and Laser Targeting across Turkey to reach the right target audience. With our social media campaign, we reached 5.5 million reach and achieved a high interaction rate of 30%.
CONCLUSION
Compared to the previous weeks, sales were 3 times more in the stores inside the shopping mall. A 35% increase in sales was seen in Marathon Ultimate products across all sales channels. Most importantly, the weekly market share increased by 5 points.
INFORMATION REQUEST
Contact us now to get a detailed quote about this project or for a similar project! Our experienced team is looking forward to giving you the best service.
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