For Fairy, we produced the world’s first Twitter-integrated, dishwashing music box at the end of a 1-week production process by including our entire team in order to provide an amazing experience to the participants at Brandweek 2015.

We have set our dishwasher, which we have integrated into the Twitter API with our Twitter Robot product, to be triggered with the hashtag #FairyImpossiblePsede.

We have enabled the dishwasher, which is active when tweeting with the selected song and the determined hashtag, to perform the washing function with light and sound effects according to the rhythm of the music. We also displayed the selected song and the user name of the person who chose it on the screen integrated into the dishwasher.

With the area we designed, the Fairy stand became the most outstanding stand of Brand Week. During the four-day event, a total of 2700 attendees tweeted the hashtag #FairyImpossiblePesinde.