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Maybelline Press Play: A Special Experience from New York to Turkey

A First in Turkey from Maybelline New York: Press Play


World-renowned make-up brand Maybelline New York has launched Turkey’s first promotional game played through the outdoors, as part of the Press Play activation. Maybelline New York, who invited us to revitalize and color our lives that we stopped with the pandemic with the Press Play activation, said, “Now it’s time for the game”!

Maybelline New York broke new ground with the Press Play activation, which it started to revitalize and color our lives, which we put on hold by pressing the pause button. With the first promotional game played on Billboard, Maybelline New York urged everyone to press the play button and add color to life.

The campaign was launched with the pinball game played on billboards at two specially designated locations on Bağdat Street in Istanbul. Oyuncular, oyun alanlarındaki Wi-Fi internet ağını kullanarak telefonlarıyla oyunu başlattılar. According to the points they obtained as a result of the game, they won an additional coupon code for up to 50% discount at Watsons, specific to the Press Play activity.

In our country, where the total number of people playing mobile games has reached 30 million, 37% of this number is between the ages of 14-29. 48% of mobile games, which are a part of our lives every day, are played by female users. Maybelline New York, which brings together the ever-increasing gaming trend with outdoor channels that have become more important after the pandemic; invites not only make-up lovers, but everyone to add vitality, color and play to their lives.


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