Elmadag Cad. No:81
Sisli, Istanbul

+90 212 247 39 29


Technopark Campus
Kat:1 No:5 Canakkale

+90 212 247 39 29


945 Nebraska St.
Vallejo CA

+1 510 381 0850


Marina Twin Towers
Tower A, level 23 Doha

+974 3020 3028

Maybelline Press Play: A Special Experience from New York to Turkey

Maybelline New York’s Press Play activation brought Turkey’s first outdoor promotion game to life on Bağdat Street and invited participants to an interactive experience.

A First in Turkey from Maybelline New York: Press Play


World-renowned make-up brand Maybelline New York has launched Turkey’s first promotional game played through the outdoors, as part of the Press Play activation. Maybelline New York, who invited us to revitalize and color our lives that we stopped with the pandemic with the Press Play activation, said, “Now it’s time for the game”!

Maybelline New York broke new ground with the Press Play activation, which it started to revitalize and color our lives, which we put on hold by pressing the pause button. With the first promotional game played on Billboard, Maybelline New York urged everyone to press the play button and add color to life.

The campaign was launched with the pinball game played on billboards at two specially designated locations on Bağdat Street in Istanbul. Oyuncular, oyun alanlarındaki Wi-Fi internet ağını kullanarak telefonlarıyla oyunu başlattılar. According to the points they obtained as a result of the game, they won an additional coupon code for up to 50% discount at Watsons, specific to the Press Play activity.

In our country, where the total number of people playing mobile games has reached 30 million, 37% of this number is between the ages of 14-29. 48% of mobile games, which are a part of our lives every day, are played by female users. Maybelline New York, which brings together the ever-increasing gaming trend with outdoor channels that have become more important after the pandemic; invites not only make-up lovers, but everyone to add vitality, color and play to their lives.

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Don't Be Limited by the Standard

You have a very different idea for your event, but the standard system of our product is not suitable for it? As Harikalar, we produce the software and hardware of all our products ourselves and we can easily make the changes you want for your creative ideas!

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Thanks to our cloud-based sharing system, videos and photos from your events are ready to share instantly. Participants can scan QR codes or enter their e-mail addresses to download videos and photos to their phones or send them by e-mail.

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Our experienced staff will be with you throughout your event, preparing and testing the products you rent according to your requests before installation. Our professional technical team will carry out all processes from installation to dismantling for you.

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As Harikalar, with the unique experience of successfully completing more than 10,000 events since 2006, we transform your events from just a meeting, conference or celebration into unforgettable digital experiences for your participants; Because we are not just an event organization, we bring together excellence and extraordinary memories in every detail.

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You can get detailed information about our products and projects, you can get an offer from us to rent or buy. Our experienced team is looking forward to giving you the best service.