Nike Air Max 720: EEG Technology and Art Meet
Experiences Become Art
In this project we worked with Nike, we wanted to create an experience that the participants had never experienced before and we created this project by bringing together curiosity, science and creativity.
We tried the Air Max 720, which has the largest Air sole that Nike has ever produced, to the participants. During this experience, we collected the data of the participants with EEG (Electroencephalography) technology, which measures emotional reactions, and recorded them as a common data. Meanwhile, the participants had the chance to see the graphical diagram of their feelings on the screen.
Later, big data consisting of the feelings of 720 people was transformed into “data sculptures” by artists including REFİK ANADOL. These sculptures met with the public in Nike stores and on the streets of the city to inspire everyone.
Thanks to this project, we strengthened the bond between Nike and its users, while providing unforgettable experiences to the participants.
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