Elmadag Cad. No:81
Sisli, Istanbul

+90 212 247 39 29


Technopark Campus
Kat:1 No:5 Canakkale

+90 212 247 39 29


945 Nebraska St.
Vallejo CA

+1 510 381 0850


Marina Twin Towers
Tower A, level 23 Doha

+974 3020 3028

Nike Air Max 720: EEG Technology and Art Meet

Experiences Become Art


In this project we worked with Nike, we wanted to create an experience that the participants had never experienced before and we created this project by bringing together curiosity, science and creativity.

We tried the Air Max 720, which has the largest Air sole that Nike has ever produced, to the participants. During this experience, we collected the data of the participants with EEG (Electroencephalography) technology, which measures emotional reactions, and recorded them as a common data. Meanwhile, the participants had the chance to see the graphical diagram of their feelings on the screen.

Later, big data consisting of the feelings of 720 people was transformed into “data sculptures” by artists including REFİK ANADOL. These sculptures met with the public in Nike stores and on the streets of the city to inspire everyone.

Thanks to this project, we strengthened the bond between Nike and its users, while providing unforgettable experiences to the participants.

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You can call us to rent or buy our products or to get detailed information about our projects! Our sales team is waiting for you to get back to you as fast as possible!

Don't Be Limited by the Standard

You have a very different idea for your event, but the standard system of our product is not suitable for it? As Harikalar, we produce the software and hardware of all our products ourselves and we can easily make the changes you want for your creative ideas!

Get Social Media Engagement

Thanks to our cloud-based sharing system, videos and photos from your events are ready to share instantly. Participants can scan QR codes or enter their e-mail addresses to download videos and photos to their phones or send them by e-mail.

Our Professional Team is With You

Our experienced staff will be with you throughout your event, preparing and testing the products you rent according to your requests before installation. Our professional technical team will carry out all processes from installation to dismantling for you.

Get Service from Sector Pioneer Harikalar!

Since 2006
, with the unique experience of successfully completing more than 10,000 events Harikalar we transform your events into unforgettable digital experiences for your attendees, not just a meeting, conference or celebration, because we are not just an event organization, we bring together perfection and extraordinary memories in every detail.

Get Offer Now

You can get detailed information about our products and projects, you can get an offer from us to rent or buy. Our experienced team is looking forward to giving you the best service.