Redefine Engagement with Brands: Johnson’s Interactive Desk
Johnson & Johnson gave its participants an interactive and emotional experience with the Interactive Table at its launch after 42 years.
Johnson & Johnson Renovated with Developing Technology
In the launch event, Johnson & Johnson introduced its products, which it redesigned after 42 years, to its guests with different experiences.
The highlight of the Johnson’s launch was the unique experience provided by the Interactive Table product. Equipped with advanced technology, the Interactive Table offers a special projection mapping method that transforms any surface into an interactive touch screen. Basically, thanks to this product, any table or flat surface becomes a screen equipped with touch interaction capabilities.
The touch interaction provided by the Interactive Table not only enriched the experience of discovering the products, but also actively engaged the participants. The redesigned products engaged the participants at the launch, not only visually, but also through an emotional experience.
Thanks to this impressive organization, Johnson & Johnson was able to take its brand one step further by not only physically revamping its products, but also delivering them through a technological and emotional experience.
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