Urban Care Fresh Point Vending Machine
A personalized dry shampoo experience, delivered right when busy women need it most
URBAN CARE · FEBRUARY 2026
Brief
Urban Care Fresh Point wanted to drive awareness and trial in the dry shampoo category. The product was a fast hair-cleaning and styling solution for women with busy schedules navigating the daily rush of work, school and home.
The brand was looking for an activation in a high-foot-traffic location that would both introduce the product and deliver a digital experience. The goal was not just sampling — it was to put the product in the target audience's hands at the exact moment of need.
“The best advertising puts the product in the consumer's hands at the exact moment of need.”
Insight
Dry shampoo is a category that's hard to convince with words. For the target audience, the most effective communication is to put the product in their hands at the exact moment of need.
Kadıköy terminal was the perfect setting to catch that moment. Every day, thousands of women rushing to work in the morning or heading home in the evening passed through that hub — experiencing exactly the problem the product solves. Not advertising, but the right gift at the right time.
The Idea
We placed an Urban Care-branded interactive vending machine at Kadıköy terminal. Users scanned a QR code on top of the machine, answered three questions about their hair type and usage habits. Based on their responses, the system selected the most suitable product and the machine dispensed one of three variants as a personalized gift.
Simple, fast and shareable. A 30-second experience that delivered the right product to each user while creating a digital touchpoint with the brand.
Branded Vending Machine
Custom design and production in Urban Care identity
QR & Question Flow
Personalization via hair type, usage frequency and email
Personalized Gift
Best match from three variants based on user input
Influencer Activation
10+ content creators shared their experience from the terminal
Execution
We redesigned Harikalar's existing Interactive Vending Machine product for the Urban Care identity. Machine graphics, LED lighting and the touchscreen interface were produced in line with the Urban Care brand language.
Our Scope
- Brand-specific design and production of the machine
- QR → question flow → product-matching algorithm
- Stock and distribution management for three product variants
- CRM data collection integration via email
- One week of on-site operations at Kadıköy terminal — setup, maintenance, stock and technical support
Creative concept and production were led by Ready Event. Influencer outreach and social media rollout were also planned by the agency. Harikalar's role covered technology, production and site operations.
Our team — mechatronics engineering, 3D/VR production, site setup & operations — was on duty at the terminal throughout the week.
Results
The Urban Care Dry Shampoo Vending Machine became an innovative experience zone that adapted to the city's tempo — making "a good hair day" possible at any moment. Beyond the user experience, the content strategy was equally deliberate.
To amplify impact, we deployed a two-stage influencer strategy: macro and micro names on Instagram maximized reach, while 24 nano influencers on TikTok made real-life use of the machine visible through organic content.
The campaign generated 2M+ views and 30K+ engagements. Thousands of products reached users at Kadıköy terminal over the week. The email database collected into the CRM gave the brand a long-term digital touchpoint.
Influencer Content
- Client
- Urban Care
- Brand
- Urban Care Fresh Point
- Date
- Şubat 2026
- Location
- Kadıköy Terminal, İstanbul
- Duration
- 1 hafta
- Creative Agency
- Ready Event
- Production & Operations
- Harikalar
- Project Lead
- Atilla Baybara
- Technology
- Utku Olcar
- Client Relations
- Şaban Yılmaz
- Operations
- Yiğit Sarı
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