The Agency That Speaks Shopper.
For 20 years we have produced store concepts, pop-ups and mall activations. Strategy, design, production and global roll-out — one team.
Harikalar is a global shopper marketing agency placing brands inside the shopper's mind before the shelf — from new store concepts and pop-ups to mall activations and digital in-store experiences.
How We Work
Producing a retail experience runs in three phases — each carried by the same team.
Strategy & Concept
Store, window and activation concept built on brand positioning, customer journey and category dynamics.
Design & Production
Architecture, fixtures, digital screens, light and interactive systems — produced in our own workshop, ready for multi-store roll-out.
Floor & Performance
Install, in-store crew, campaign operations, lift and conversion reporting plus social-media reach.
What We Cover
From a new flagship store to a one-day pop-up, every retail format runs through one team.
Store Concept Design
Pop-Up Store
Mall Activation
Window & VM Design
Sampling & Promotion
Digital Screens & Content
In-Store Activation
Interactive Experience
Workshop & Production
Logistics & Roll-Out
In-Store Crew
Lift & Conversion Reports
Selected Work
Türkiye\'s global shopper marketing agency
Harikalar is an independent agency producing new store concepts, store refurbishments, pop-up stores, mall activations and digital retail experiences since 2006. With offices in Istanbul, Çanakkale, Doha and the US we manage multi-market roll-outs and permanent store programmes at global scale.
Concept to measurement — one team
Strategy, architectural studio, window and fixture design, digital experience lab, production workshop, install crew, in-store staffing and performance reporting — never split across vendors.
20 years, 50+ store concepts, 300+ pop-ups, 120+ mall activations
We\'ve produced retail experiences for brands across fashion, luxury, jewellery, beauty, FMCG, telecom, finance, automotive and digital. We run synchronous roll-outs across Türkiye and international markets.
Which formats?
New store concepts, flagship stores, pop-up and roving activations, mall and city activations, store refurbishments and transformation programmes, seasonal window and VM annual framework agreements, sampling and in-store experience moments, smart mirrors, AR window displays and interactive retail layers.
Brands We Work With
Let's Meet Your Brief
A new store concept, a multi-city pop-up programme or a global activation — share it; within 24 hours we come back with a strategic point of view.
Message Received!
Our team will get back to you shortly.
Frequently Asked
What kind of agency is Harikalar?
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An independent global brand experience agency founded in 2006. On the shopper marketing side we are one of a small group of teams worldwide producing store concepts, flagship stores, pop-up programmes and mall activations. With offices in Istanbul, Çanakkale, Doha and the US we serve across 5 continents.
Which retail formats do you cover?
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New store concepts, flagship stores, pop-up and roving activations, mall and city activations, store refurbishments and transformation programmes, seasonal window and VM annual framework agreements, smart mirrors, AR window displays and interactive retail layers.
How do you bring strategic direction together with production discipline?
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Strategy team, architectural studio, digital experience lab, production workshop and global field operations sit inside one agency. Store concepts are built on brand positioning, customer journey and category dynamics — not retrofitted aesthetics.
Do you handle multi-store global roll-outs?
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Yes. Our Istanbul production base, modular build systems and international office network deliver the same concept synchronously across countries. The Activation King network powers reach in 100+ countries.
Which sectors have you specialised in?
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Fashion, luxury, jewellery, beauty, FMCG, telecom, finance, automotive and digital brands — 20 years of category depth.
Do you offer annual brand partnerships?
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Yes. Seasonal windows, VM, campaign activations and special days run under annual framework agreements — the brand's yearly retail calendar planned under one umbrella.
How do you integrate digital and physical retail?
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Smart mirrors, AR window displays, interactive screens, QR product stories, NFC product interactivity and mobile-app integration — engineered brand-specific at our R&D base inside Çanakkale Technopark.
How is performance measured?
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Footfall, dwell time, interaction rates, lift and conversion, social-media reach and sampling conversion — against KPIs defined together.
What does your production stack include?
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Architecture, fixtures, window elements, digital screens, lighting and electronic assembly — all in our own workshop. Modular build systems power multi-store roll-outs.
How does engagement begin?
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Within 24 hours of receiving your brief, our senior team responds. We frame a strategic approach directly — local or multi-market in scope.