A Holographic Journey with Johnnie Walker: Hologram Memorial Experience at the Event

Located at Zorlu Center throughout December, the New Year Market hosted those who want to collect unforgettable memories and experience different experiences. In this special event, Johnnie Walker also had the opportunity to offer an unforgettable experience to the participants with events, workshops and tasting activities in different concepts. One of the highlights of this special event was the Hologram Memorial product.

The Hologram Memorial product, which we specially developed for Johnnie Walker, presented a real marvel of technology to the participants. Everyone who came to the event area stepped into the magical world of the Hologram Monument and entered a different dimension.

The participants settled on the rotating floor in the dark room and started the video shoots via the touch kiosk. After the videos were recorded, they were converted into holograms in a hologram cabinet, which resembles a gigantic monument, with special processing processes. At this point, event participants met with an unforgettable experience with Johnnie Walker’s original and innovative approach.

Attendees were fascinated to see their own videos magically come to life as holograms, taking brand engagement a step further. This special experience was a reflection of the brand’s desire to offer its guests technology, creativity and entertainment together.

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