Ingage Türkiye Launch
We introduced a global brand arriving in Türkiye to the country’s industrial memory.
INGAGE · 2018
Brief
As Ingage entered the Turkish market, its first gathering needed to become more than a corporate introduction. It had to establish how the brand would be remembered, preserving its global identity while creating a meaningful connection to Türkiye.
The need went beyond localizing logos and presentations. The launch required an integrated narrative that could place the brand’s focus on technology, connection and the future alongside Türkiye’s culture of making and industrial memory.
“We chose the venue not as the launch address, but as the brand’s first sentence in Türkiye.”
Insight
At a launch, the venue is more than a backdrop that holds people. It is one of the strongest elements shaping how the brand tells its story, communicating meaning before the first presentation begins.
The Rahmi M. Koç Museum’s relationship between history and technology, craft and innovation offered a meaningful context for Ingage’s arrival in Türkiye.
The Idea
We paired Ingage’s world of technology and connection with the industrial and cultural layers of the Rahmi M. Koç Museum. By using the venue as a narrator rather than a set, we built a natural bridge between global brand character and local memory.
From the guest journey to the stage language, every touchpoint shifted the feeling from a foreign brand entering the market to a new participant beginning a meaningful relationship with Türkiye.
Global to Local
Ingage’s global technology identity was interpreted through a connection meaningful to Türkiye.
Industrial Memory
The museum’s layers of history, making and innovation became active parts of the launch narrative.
Venue as Narrator
The Rahmi M. Koç Museum became not only the address, but the brand’s first sentence in Türkiye.
One Arrival Story
Stage, visual language and guest flow carried the same market-entry story.
Execution
Rather than covering the strong character of the Rahmi M. Koç Museum, we brought it into the experience. Visual language, stage design and guest flow worked with the venue’s industrial texture, turning it into part of the Ingage narrative.
We established a balanced tone between global brand codes and a connection specific to Türkiye. From arrival through the main program, the entire experience carried the same market-entry story.
Our Scope
- Venue choice and Türkiye market-entry narrative
- Creative connection between the brand and industrial heritage
- Stage, visual language and guest-journey design
- Event flow and integrated experience coordination
Results
- Ingage’s Türkiye launch became a brand gathering given meaning by its venue rather than a standard market announcement.
- The Rahmi M. Koç Museum’s industrial memory gave the brand’s technology and connection focus a locally relevant context.
- The experience achieved a participant rating of 94 out of 100.
- Venue, stage, visual language and guest flow came together within one market-entry narrative.
- Client
- Ingage
- Event
- Türkiye Lansmanı
- Date
- 2018
- Venue
- Rahmi M. Koç Müzesi
- Experience Design & Production
- Harikalar
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