MEXT Technology Center Opening

MEXT’s opening was about more than unveiling a new building. A new meeting point for Türkiye’s manufacturing and technology ecosystem was coming to life, and its very first moment needed to make that ambition visible.

The experience had to unite senior protocol, multiple production sites and more than 5,000 participants within one story. Every touchpoint, from the physical ceremony to the digital broadcast, needed to be managed as one system and carry the same sense of quality.

The value of a technology center lies not only in the technology it houses, but in how powerfully it connects people and production sites. The opening needed to do more than state that idea; it needed to prove it in real time.

So we did not treat the stage as the only center and every other location as a remote audience. We designed each location as an equal part of one live, shared experience.

From stage design and broadcast direction to content flow and senior-protocol management, we built the entire system around one experience plan. The rhythm inside the venue and the broadcast followed remotely carried the same story at the same time.

Coordinating 42 simultaneous live channels required real-time control of video, content and connections. Every transition was designed to link locations without interrupting the opening narrative.

Our Scope

• Hybrid event and stage experience design
• Coordination of 42 simultaneous live broadcast channels
• Content, broadcast and multi-location flow management
• Integration of senior protocol and participant experience

• More than 5,000 participants became part of the same opening experience across physical and digital channels.
• Forty-two live broadcast channels connected multiple production sites within one central narrative.
• The way the opening worked made MEXT’s role as a connector of technology and manufacturing tangible.
• Stage, broadcast, content and protocol were managed as one continuous experience rather than separate operations.