Qatar Ministry of Labour National Sport Day
Healthy living became the centre of a day built around participation and movement.
MINISTRY OF LABOUR · 2023
Brief
For National Sport Day 2023, Qatar’s Ministry of Labour wanted to bring sports, wellness and health awareness into a participatory event. The day needed an energetic and inclusive setting in which people of different ages could take part.
The requirement was to connect sports activities with interactive challenges, healthy snacks, refreshments and health-related experiences within one event day.
Insight
Healthy living becomes more tangible when people can move together, take part in challenges and experience everyday habits through the event itself.
Combining sport with nutrition and health awareness creates several ways to participate. The aim is for people to find an experience suited to them within the same day.
The Idea
We structured the day as a participation space connecting movement, interaction and wellness. Sports activities and interactive challenges were complemented by healthy snack and refreshment areas.
Health and medical-awareness experiences shared the same environment with the other activities, allowing the event to introduce several aspects of healthy living.
Execution
We organised and delivered the Ministry of Labour’s National Sport Day. A mix of sports activities, interactive challenges and wellness experiences came together in one event environment.
Dedicated healthy snack and refreshment booths were complemented by health and medical-awareness experiences. The scope for participants of different ages was coordinated as one integrated event day.
Our Scope
- Event organisation and execution
- Sports activities and interactive challenges
- Healthy snack and refreshment booths
- Health and medical-awareness experiences
- Wellness-focused experience-space design
Results
Sports, nutrition and health awareness were brought into a participatory setting for the Ministry of Labour’s National Sport Day 2023.
Interactive challenges and different wellness experiences created several touchpoints through which visitors could participate according to their interests.
- Client
- Ministry of Labour
- Location
- Qatar
- Date
- 2023
- Production
- Harikalar Katar Ofisi / Harikalar Qatar Office
Let's Design an Experience Like This for Your Brand.
Share your goal and event; move from the creative idea to production and on-site operations with one team.
Just a Brief.
Share a short brief and let's define the goal, scope and first practical steps together.
Message Received!
Our team will get back to you shortly.
Let's Start Something Great
Usually a same-day response
